Amazon plans to cut about 30,000 jobs next week, reports say. They may start Tuesday, January 27, and will target retail, AWS, Prime Video, and the People Experience and Technology unit.
In October 2025, the company eliminated about 14,000 corporate roles, roughly half the overall reductions. That prior round aimed to remove excess layers and streamline operations.
CEO Andy Jassy said the moves are not about weak demand or falling profits. He added “not really financially driven” and called them “not even really AI-driven.”
Jassy said Amazon had grown too many management layers, which slowed teams and reduced efficiency. (Ed. note: This comes amid lingering concern about heavy AI investment priorities over the past year.)
Shares rose about 2% on Friday and trade roughly 3% higher year-to-date, near $239. Analyst price targets run about $244 to $340, with an average near $294 and roughly 26% upside.
Cantor Fitzgerald reiterated an Overweight rating with a $260 target. Wedbush and B of A Securities both maintained Buy ratings.
