In January 2026, Bitcoin (BTC) traded around $87,000 amid market uncertainty, pressuring crypto-focused US stocks. Strategy (MSTR), a major crypto-focused US stock, fell 60% in six months and rose 5% year-to-date.
The largest cryptocurrency hit a 2026 low just above $86,000 before trimming losses. At 6:15 a.m. it hovered near $87,883 and later stood just above $88,000.
Strategy (MSTR) continued buying in 2026, adding $2.13 billion of bitcoin during recent purchases. The company bought 22,305 bitcoin at about $95,300 per coin, raising holdings to 709,715 coins.
Total acquisition cost reached about $53.9 billion (Ed. note: Large BTC holdings link MSTR stock performance directly to Bitcoin price), averaging roughly $76,000 per coin. At the year start, it bought 1,283 bitcoin for about $116 million, averaging $90,400.
Leadership, led by executive chairman Michael Saylor, reiterated accumulation regardless of price. US crypto bills and regulatory rulings have recently helped crypto stocks like Strategy (MSTR) and Coinbase (COIN).
