Cryptocurrency exchange BTCC has announced a major partnership with the Argentine Football Association (AFA) for the 2026 FIFA World Cup. The exchange, founded in 2011, will serve as the regional partner for the Argentine National Team. The partnership aligns BTCC’s history as the longest-serving crypto exchange with Argentina’s legacy as reigning world football champions. BTCC is launching a lucky draw campaign offering signed merchandise, with a trading competition to follow.
BTCC has entered an official partnership with the Argentine Football Association (AFA) as the regional partner of the Argentine National Team. This landmark agreement covers the full schedule of the 2026 FIFA World Cup, connecting entities with long-standing histories of excellence.
The exchange’s trajectory reflects a similar ethos of resilience and sustained performance through market cycles. Argentina’s football legacy includes World Cup titles in 1978, 1986, and its most recent victory in 2022.
“We believe the strongest partnerships reflect shared identity and ambition,” stated Aaryn Ling, Head of Branding at BTCC. The partnership is framed around shared principles like excellence, legacy, and innovation.
“When we looked at BTCC’s history in the industry, what stood out wasn’t just how long they’ve been around, but how consistently they’ve earned the trust of their users,” added Claudio Fabián Tapia, President of the AFA.
To celebrate, BTCC is running an exclusive lucky draw from April 2 to April 15, 2026. The top prize is a jersey signed by Lionel Messi, Julian Alvarez, or Alexis Mac Allister, with campaign details available on BTCC’s website.
A trading competition with substantial prize pools and exclusive merchandise will also launch soon. BTCC was founded in 2011 and serves over 11 million users globally according to the announcement.
