The crypto-native brand Pudgy Penguins is launching a three-day Valentine’s Day pop-up event in New York City called Pudgy Petals. The event, running February 12-14, will sell a special plush bouquet for $49.99, following an online offering that has already sold out. The team plans to expand the Valentine’s Day activation internationally in 2027.
The Pudgy Penguins brand is hosting a Valentine’s Day pop-up in New York City from February 12 through 14. The event centers on the love story of its characters Polly and Pengu.
At the heart of the activation is a $49.99 Plush Bouquet, designed as a lasting alternative to traditional flowers. An online drop of the item has already sold out, but it will be available for purchase at the physical event.
“The Plushie Bouquet marks our first Valentine’s Day expression,” Pudgy Penguins Director of Business Development Steve Starobinsky told Decrypt. “This item embodies our aim of creating new rituals of affection rooted in meaning rather than tradition.”
The pop-up will offer bouquet customization, aura readings, and photo booths alongside themed drinks. Daily programming will shift to align with New York Fashion Week, Galentine’s Day, and traditional Valentine’s celebrations.
“Every detail of the pop-up is intentionally designed to encourage guests to linger, participate, document the experience, and share it socially,” Starobinsky said. The team described the event as part of a broader evolution from an NFT project into physical retail and experiences.
Starobinsky confirmed the initiative is not a one-time activation. “We are going to expand this pop-up globally in 2027, leveraging it to launch more product capsules for this holiday,” he stated.
