FIFA has appointed ADI Predictstreet as its first official prediction market partner for the 2026 World Cup. The multi-year deal will let fans forecast match outcomes and tournament statistics on a platform built on the ADI Chain blockchain. Following the announcement, the ADI token reached a new all-time high price of $4.54.
FIFA has named ADI Predictstreet as its first official prediction market partner in a multi-year agreement covering the 2026 World Cup. The partnership will introduce prediction markets to FIFA’s fan engagement strategy for the 48-team tournament in Canada, Mexico, and the United States.
The platform will allow fans to forecast match outcomes, tournament statistics, standout players, and key moments throughout the 104-match competition. ADI Predictstreet will also present FIFA’s free-to-play bracket challenge for the event.
“FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game,” said FIFA President Gianni Infantino. He added that the partnership introduces an exciting new way for global fans to engage with football.
The platform operates on ADI Chain, an Ethereum layer-2 scaling network focused on the MENA region. According to a press release, the platform will operate in alignment with FIFA’s regulatory and integrity frameworks, with real-time monitoring for suspicious trading activity.
“The FIFA World Cup is where billions of people share one moment at the same time,” said ADI Foundation CEO Andrey Lazorenko. He stated that ADI Predictstreet gives fans a way to partake in football history at an unprecedented scale.
The ADI token, launched last December, rose to a new all-time high price of $4.54 on Friday. This represented a 12% increase over the previous week, as reported by data from CoinGecko.
