Spain’s LaLiga has become the first European soccer league to partner with prediction market platform Polymarket. The multi-year deal grants Polymarket exclusive prediction market rights in the United States and Canada, including broadcast visibility and use of LaLiga intellectual property. This marks an expansion of Polymarket’s sports partnership strategy following recent deals with major U.S. leagues and a $1.6 billion investment from Intercontinental Exchange.
Spain’s LaLiga has partnered with prediction market platform Polymarket in a multi-year deal covering the United States and Canada. The agreement grants Polymarket exclusive prediction market rights and includes broadcast visibility during matches, digital programming, and exclusive fan experiences.
Polymarket founder and CEO Shayne Coplan stated in a press release that “Our goal is to give fans a more expressive way to follow the game, where opinions on players, matches, and season outcomes can be reflected in real time.” Boris Gartner, CEO and Partner of LaLiga’s joint venture partner Relevent, said the partnership enables the league to reach new, young audiences.
This partnership is the latest in a series for Polymarket, which has also secured deals with the NHL, MLB, UFC, and MLS. The platform’s sports push is led by Ari Borod, the former Fanatics executive who joined Polymarket as president of sports business development in February. Borod described LaLiga as “one of the most iconic sports leagues on the planet.”
Polymarket’s expansion follows a $1.6 billion investment from NYSE parent company Intercontinental Exchange. The firm competes with rival platform Kalshi, which recently doubled its valuation to $22 billion following a $1 billion raise.
The prediction market sector faces growing regulatory scrutiny over insider trading allegations. Both Polymarket and Kalshi have introduced new policies to address these concerns after incidents involving a MrBeast video editor and Israelis allegedly using military secrets. CFTC chairman Michael Selig recently argued that driving prediction markets offshore could lead to FTX-style implosions. Polymarket has secured CFTC approval to return to U.S. markets.
