US Bitcoin miner MARA Holdings has signaled a potential shift away from its long-term Bitcoin holding strategy. In a recent regulatory filing, the company stated it may sell coins from its balance sheet depending on market conditions, a move highlighted as production costs outstrip Bitcoin’s price. The announcement reflects broader challenges in the mining sector, where firms like Riot and Core Scientific reported significant losses or revenue declines in 2025.
US-based cryptocurrency miner MARA Holdings indicated it could alter its Bitcoin accumulation strategy in a Monday filing with the SEC. The company said it was open to selling Bitcoin holdings “from time to time” based on market conditions and its investment priorities.
The strategy shift coincides with a difficult period for crypto miners, as increasing Bitcoin difficulty and costs pressure profitability. Analyst Shanaka Anslem Perera noted production cost sits at $87,000 per coin while Bitcoin trades near $69,000. “Every block mined loses money,” he stated on social media.
Perera added, “The entities that mine Bitcoin no longer want to hold it.” This dynamic underscores a reported decoupling between Bitcoin production and accumulation within the industry. Other mining companies are pivoting portions of their infrastructure toward artificial intelligence and high-performance computing.
MARA reported holding 53,822 BTC as of Dec. 31, then valued at approximately $4.7 billion. At current price levels around $67,717, that holding is worth about $3.64 billion. The broader market has also been affected by geopolitical tensions, with recent military actions involving the US, Israel, and Iran stirring concerns over oil supplies and inflation.
