On Wednesday, Coca-Cola stock reached a yearly high near $79. The rise came despite the company missing Q4 revenue estimates and after a strong start to 2026.
Coca-Cola has climbed nearly 14% year-to-date. At the close the share price rose 2.33% and traded around $78.60.
Coca-Cola raised prices to help offset the revenue dip. The company increased prices 4% in North America and 1% globally, shifting costs to consumers (Ed. note: this can pressure volume while supporting revenue).
New Coca-Cola Zero Sugar led brand gains, with sales up about 13%. Wall Street cited continued discretionary spending as a reason for confidence.
Analysts revised 12-month targets, including Morgan Stanley analyst Dara Mohsenian, who raised his target from $81 to $87, and Citi analyst Filippo Falorni, who set a $87 target. TD Cowen managing director Robert Moscow raised his target to $85, implying roughly an 11% upside that could turn $1,000 into about $1,110.
