Morgan Stanley named Amy Oldenburg head of digital asset strategy to run its new crypto unit, weeks after announcing plans for crypto ETFs and a wallet. This move was reported on Tuesday and follows her long tenure in the bank’s emerging markets equity team since 2001.
Oldenburg has led the emerging markets team since November 2021 and was charged with driving the division’s digital asset strategy. Job listings on LinkedIn show the $2 trillion bank is hiring multiple digital assets roles, including a strategy director and a product lead.
The bank filed to launch spot Bitcoin (BTC) and Solana (SOL) exchange-traded funds in the first week of 2025 and later filed for a staked Ether (ETH) ETF. If approved, these funds could channel inflows from the firm’s roughly 19 million wealth-management clients.
The firm is also developing a crypto wallet to support cryptocurrencies and tokenized real-world assets such as stocks, bonds and real estate. (Ed. note: ETFs initially lacked staking features, a concern cited by some executives.)
In past public remarks she stressed the importance of Not your keys, not your coins and once said she was “against ETFs” when they lacked staking. She later said “I want my liquidity 24/7, and also we have clients that want to move assets that they have and potentially bank them with us and be able to leverage all of the features that the digital assets space allows you.”

