Netflix has implemented its second subscription price increase within 18 months, affecting all plan tiers. The ad-supported plan now costs $8.99, a $1 increase, while standard and premium plans rise by $2 to $19.99 and $26.99 respectively. The company stated this move allows for reinvestment in its content and user experience, noting it will spend over $20 billion on entertainment this year.
Netflix has raised subscription prices across all plan levels for the second time in 18 months. The new pricing was disclosed on the company’s help page and took effect immediately.
The ad-supported tier increased by $1 to $8.99 per month. The standard and premium plans each rose by $2, reaching $19.99 and $26.99 monthly.
The company also raised its “extra member” fee by $1. This fee is now $6.99 for ad-supported plans and $9.99 for ad-free plans.
“Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members, we are updating our prices to enable us to reinvest in quality entertainment and improve their experience,” the company stated in a comment to Variety. Netflix has been expanding its content in scripted entertainment, live events, sports, and other areas.
The platform says it will spend more than $20 billion on its entertainment offering this year. Its last price increase occurred in January 2025, affecting the Standard with Ads tier for the first time.
NFLX stock ended the trading day up 1% at $93. The share price has increased over 10% during the month of March.
