Ponke, a Solana meme-coin brand, and streetwear label RIPNDIP are releasing collectible blind-box toys that add a digital layer after purchase. The online presale starts Friday at 12pm ET for 72 hours on RIPNDIP’s website, with a wider retail rollout planned for April.
The figures include an embedded NFC chip that unlocks a blockchain-backed ownership layer on the Coinbase-backed layer-2 network Base. The project places the physical product first and uses blockchain quietly for post-sale verification.
A Ponke representative said, “Unlike many Web3 blind-box drops that center on digital mechanics, this RIPNDIP x Ponke release is a premium, retail-first product designed to live on store shelves,” and added that “Blockchain [is] used quietly in the background to extend ownership and engagement beyond the point of sale.”
Buyers purchase sealed blind boxes with standard offline rarity odds; the rare Lemon Love Bomb appears in about one in twelve boxes. Purchasers can choose single boxes, three-box collector packs, or six-box whale packs that guarantee one rare figure. (Ed. note: No crypto wallet is required at checkout.)
After opening, owners tap the NFC chip to claim digital proof of ownership on Base, but interacting with crypto remains optional. This retail-first rollout tests using blockchain as an invisible backend for provenance and engagement.
