Ripple CEO Brad Garlinghouse has reaffirmed that XRP remains the company’s central focus despite a broader market downturn, which he framed as a potential buying opportunity. He stated that all of Ripple‘s key projects, including payments and custody services, are designed to build utility around the token. Garlinghouse noted that since November 2024, XRP has outperformed other major cryptocurrencies, and he encouraged investors to see market fear as a moment for strategic accumulation.
Ripple CEO Brad Garlinghouse has consistently declared that XRP functions as the organization’s primary guiding principle. He stated on X Spaces that the token serves as the company’s central operating system.
All of Ripple‘s important projects direct their efforts toward establishing utility, trust, and liquidity for the token and the XRP Ledger. Garlinghouse emphasized the company is not drifting but is focusing resources on its core business.
He asked investors to shift their view despite understanding anger about the market drawdown. Garlinghouse explained current price drops resemble the 2022 bear market, yet crypto has shown better resilience this period.
XRP has maintained its position as a top three cryptocurrency since November 2024 while Bitcoin remained largely flat. The token succeeded in maintaining its market position during conditions that needed stronger momentum.
Garlinghouse leaned into a classic investing mindset by suggesting fear creates opportunity. “Whenever I see people being exceptionally fearful, I feel greedy,” he said.
The CEO revealed that Ripple has shifted from a defensive to an offensive operational stance. The company is now launching aggressive acquisitions and expanding its footprint.
The strategic pivot aims to connect traditional financial systems with cryptocurrency systems. Ripple aims to build real-world financial infrastructure with XRP at the center.
The company plans to enhance its operations during 2026 through product expansion and partnership development. It intends to increase the use of Ripple throughout international financial systems.
Ripple is selecting to maintain its trustworthiness during market conditions that display widespread fear. The company uses XRP as its primary stable asset during operations in a volatile market.
Ripple maintains its position that XRP functions as the core component of its strategic operations. This stance persists as overall market conditions become less stable.

