A new survey from Ripple reveals a decisive shift among global finance leaders. Over 70% now believe offering digital asset solutions is essential for competitiveness. The report highlights stablecoins as the most prominent use case, with finance firms increasingly focused on practical implementation rather than whether to engage.
In a survey released on Thursday, Ripple said 72% of more than 1,000 global finance leaders believe companies must offer digital asset solutions to stay competitive. The findings suggest many financial firms are focusing less on whether to engage and more on how to buy, build or partner for the necessary infrastructure.
The report polled around 1,000 finance firms globally, including banks, asset managers, fintechs and corporates. Ripple said the shift is being driven by evolving regulation, growing interest from large banks, increased fintech use and the rise of stablecoins.
Respondents showed the strongest interest in stablecoins, with 74% saying they can boost cash flow and unlock trapped capital. “That unanimity makes it clear that finance leaders are thinking about stablecoins as more than just a new way to execute payments,” Ripple said, adding they are increasingly viewed as tools for treasury management.
The survey suggests fintech firms are leading adoption, with 47% planning to build their own digital asset solutions. In contrast, 74% of corporates said they intend to work with external providers.
Banks and asset managers are prioritizing digital asset custody as interest in tokenization grows. Some 89% of those evaluating tokenization partners cited secure storage as a top concern.
Bank respondents also indicated strong demand for advisory support, with 85% citing pre-issuance structuring as important. “This indicates that many institutions are seeking experienced partners to guide implementation alongside technology deployment,” Ripple stated.
When choosing infrastructure partners, 97% of respondents highlighted the importance of security certifications. Ripple concluded in a post on X that “Most finance leaders aren’t debating digital assets anymore,” adding they are figuring out how and with whom to build.
