Strategy, the leading corporate Bitcoin purchaser, accounted for 93% of all Bitcoin bought by publicly traded digital asset treasuries last month. The firm acquired 40,150 Bitcoin, representing its busiest month in a year, while competitors collectively added only 3,080. Total purchases reached nearly 43,230 Bitcoin worth $3.5 billion, but this remains far below the peak seen in November 2024. Despite a 70% stock plunge and paper losses exceeding $7 billion on its Bitcoin stash, Executive Chairman Michael Saylor asserts the company will not be forced to sell.
Strategy dominated Bitcoin purchases among publicly traded firms last month, accounting for 93% of all acquisitions according to a Bitcoin Treasuries report. The company bought 40,150 Bitcoin while competitors collectively added only 3,080.
Total digital asset treasuries acquired nearly 43,230 Bitcoin worth $3.5 billion in January, an increase from 28,900 in December. However, this remained well below the 147,000 Bitcoin purchased in November 2024 during President Donald Trump’s re-election.
Strategy‘s stock price has plummeted 70%, trading around $125 according to Yahoo Finance. The company disclosed a $12.4 billion fourth-quarter loss with paper losses exceeding $7 billion on its Bitcoin holdings.
Executive Chairman Michael Saylor maintained that Strategy functions as a “digital fortress” and said it will not be forced to sell its holdings, vowing to keep buying “forever.” In December, the firm established a cash reserve to cover debt and dividend payments, though Saylor admitted it could still sell Bitcoin if needed.
Excluding Strategy, Bitcoin-buying firms have notched smaller purchases for four straight months. Last month, four public companies reduced holdings, including miners Riot Platforms and Bitdeer along with Exodus Movement and Bitcoin Treasury Corp.
Users on the prediction market platform Myriad have penciled in a nearly 25% chance that Strategy sells Bitcoin by the end of 2026. Despite waning impact from other firms, the number of companies announcing purchases increased to 30 from 20 in December.
Strategy‘s approach includes issuing preferred shares, with its variable rate preferred share (STRC) growing to $3.4 billion. The product pays annualized dividends of 11.25%, saddling the company with additional costs.
Last year, analysts warned that Bitcoin-buying firms could become forced sellers, noting most had bought Bitcoin for an average price of $90,000. Strive and Metaplanet have also issued dividend-paying preferred shares following Strategy‘s model.
