The social media platform X has lifted its ban on paid cryptocurrency promotions under a new transparency framework. Content creators can now monetize crypto posts but must block such partnerships in the UK, European Union, and Australia due to strict local financial laws. The move coincides with planned platform expansions, including a payments system called X Money and a feature for trading stocks and crypto directly on X.
The social media platform X has ended its prohibition on paid cryptocurrency and gambling promotions. The updated policy allows influencers to monetize crypto content if they comply with a new paid partnership labeling system.
However, crypto influencers are responsible for ensuring these promotions are not visible in the European Union, the UK, and Australia. These regions have stringent financial promotion laws governing a significant portion of global crypto activity.
X, a long-standing hub for crypto communication, aims to foster business growth on its platform through this change. X‘s head of product, Nikita Bier, stated the feature encourages building businesses while ensuring transparency, noting “undisclosed promotions hurt the integrity of the product.”
The platform continues to ban promotions for several other categories despite the crypto policy shift. These excluded categories include sex products, alcohol, drugs, tobacco, and weapons.
X‘s owner, Elon Musk, recently announced the upcoming limited beta launch of a payments system named X Money. This system is part of a broader plan to transform X into an “everything app” offering integrated financial services.
It remains unclear whether cryptocurrency will be integrated into the X Money system. Separately, Bier has said X will launch a Smart Cashtags feature allowing users to trade stocks and crypto directly on the platform.
