Decentralized SocialFi platform Zora has launched an “attention markets” platform on Solana, allowing traders to speculate on viral topics. The launch, which requires 1 SOL (approximately $85) to deploy a new “Trend,” has drawn criticism from its former community on Base. Zora’s native token rose 6.2% following the announcement.
Zora has launched a new attention markets platform on Solana. The platform enables users to trade positions on buzzwords, memes, and topics expected to trend online.
One founder, Jacob Horne, stated it costs 1 Solana, worth about $85, to deploy a “Trend.” This cost is aimed at disincentivizing spam, and these Trends offer no creator rewards. The platform also allows for “Pairs” to be created under a Trend, which do provide creator rewards.
Early traded tickers include “attentionmarkets,” “longevity,” and “bitcoin.” Users can trade these Trends and Pairs like ordinary tokens while tracking profits on a dashboard.
The ZORA token price responded positively, rising 6.2% in 24 hours. This occurred as the broader crypto market declined by 1.2%.
The launch disappointed some in the Base community, where Zora had previously concentrated its activity. Developer Jacek Trociński said it was “really disappointing” to see the pivot to Solana.
Another critic, Veil Cash builder Apex777.eth, accused Zora of extracting value from Base before moving. Zora has not provided a public statement regarding its continued commitment to the Base network.
