Financial technology firm Broadridge Financial Solutions has launched a digital asset platform for Canadian wealth managers. The integrated system allows firms to offer cryptocurrencies and tokenized assets like equities and funds alongside traditional investments within existing workflows, addressing a key industry challenge.
Broadridge Financial Solutions announced a new digital asset platform for Canadian wealth management companies on Monday. The platform integrates trading, custody, and asset servicing to manage digital and traditional investments without separate systems.
It supports both advisor-led and self-directed models with connectivity to custodians and exchanges. The offering provides access to cryptocurrencies and tokenized assets, including equities, funds, and alternative investments.
Broadridge said wealth managers have faced challenges integrating digital assets without relying on separate systems, a gap the platform aims to address. The system also features integrated disclosure and governance tools designed to support regulatory compliance across digital asset activities.
The platform’s infrastructure includes partnerships with Galaxy Digital for wallets and a multi-custody model involving Anchorage Digital. Broadridge stated its systems already support the tokenization of more than $8 trillion in assets monthly.
This launch aligns with a broader trend of financial platforms building tools for institutional crypto adoption. Earlier this month, SoFi Technologies launched a business banking platform managing fiat and crypto, including its SoFiUSD stablecoin.
Other services include Binance‘s concierge-style offering for institutions launched in November and platforms from Kraken and Coinbase. Traditional firms like Morgan Stanley and Fidelity Investments have also expanded into crypto custody and trading.
A January report from McKinsey & Company titled “US wealth management in 2035: A transformative decade begins” indicated portfolios will likely expand to include digital and tokenized assets. Platforms are increasingly being designed to support this broader range of asset classes.
