Crypto gaming and betting platform 1win has incorporated global rapper Tyga into its VIP community, a move confirmed by the platform’s owner via social channels. The activation involved a private jet flight and a gift of a heritage Audemars Piguet watch, reflecting 1win’s strategy of exclusive, high-value experiences for top-tier users. The platform, which emphasizes crypto transactions and operates in multiple regions, continues to expand its influencer-driven VIP ecosystem beyond previous ambassadors like Johnny Sins and Jon Jones.
The crypto platform 1win has expanded its VIP community by integrating rapper Tyga. This follows social media speculation after the artist was seen boarding a branded 1win private jet and later sharing related content.
Confirmation was published on the official X channel of the 1win Owner. The rapper Tyga was welcomed with a full-scale premium setup, including a private jet flight.
Sources close to the activation stated he received a heritage model Audemars Piguet Royal Oak watch as a gift. The experience reflects 1win’s approach to top-tier clients with personalized and luxury activations.
Tyga’s inclusion illustrates how 1win is integrating high-profile figures directly into its ecosystem. The company’s philosophy moves beyond traditional endorsement models by blending product, service, and culture.
This strategy has previously involved organizing private jet evacuations for top users during travel disruptions. The brand also regularly provides VIP users with gifts like luxury cars and private tours to major events.
The platform, founded in 2016, operates as a crypto-first entertainment service across Asia, Latin America, and Africa. It supports transactions in assets including BTC, ETH, TRX, TON, and SOL while offering specific incentives for crypto users.
1win partnered with actor Johnny Sins as a brand ambassador in 2024. In 2025, MMA legend Jon Jones joined as a global ambassador, followed by Olympic gold medalist Gable Steveson earlier this year.
