Partnership launches ticket giveaways and player content ahead of 2026 FIFA World Cup, strengthening Nexo’s South American footprint.
- Nexo becomes the Official Regional Digital Asset Partner of Argentina’s national football team across South America. cryptorank.io
- The agreement was signed at a Buenos Aires gala ceremony with AFA executives and media in attendance. www.sportcal.com
- Activations include a global ticket giveaway, signed merchandise, and co-created content featuring Messi and teammates. cryptorank.io
- Nexo recently acquired Buenbit and is establishing Buenos Aires as a regional operational hub. cryptorank.io
- The partnership aligns with Nexo’s broader sports sponsorship portfolio including the Australian Open and DP World Tour. coinfomania.com
BUENOS AIRES, April 14, 2026 — Nexo, a digital assets wealth platform, announced a partnership with the Argentine Football Association (AFA), becoming the Official Regional Digital Asset Partner of the Argentine National Football Team across South America ahead of the 2026 FIFA World Cup.
The agreement expands Nexo’s presence in Argentina, where the company acquired Buenbit, a leading regional platform, and is establishing Buenos Aires as a hub for its South American operations.
Federico Ogue, CEO at Buenbit by Nexo, said:
“Argentina’s national team represents the highest level of sporting excellence, built on talent, conviction, and an unrelenting will to win. At Nexo, we share that standard. As we grow our presence in Argentina and across South America, partnering with AFA is a statement of commitment to this region and the clients we serve here.”
Leandro Petersen, Chief Commercial & Marketing Officer of the AFA, said:
“We are excited to announce a new partnership with a strong global reach that aligns with the Argentine Football Association’s international growth strategy, which we have been building in recent years through agreements with leading companies in innovation and technology. In this context, Nexo’s arrival as the Official Digital Assets Partner of the Argentine National Team reflects not only the growth of our brand globally, but also the growing interest of international companies in partnering with Argentine soccer and one of the world’s most prominent national teams.”
Campaign activations and fan engagement
Nexo is launching a global ticket giveaway for Argentina’s World Cup matches, available to new and existing clients. The campaign runs from May through the end of the tournament and includes signed squad shirts and co-created content featuring Lionel Messi, Lautaro Martínez, Julián Álvarez, and Nico Paz.
The program incorporates match-day experiences and tier-linked rewards tied to platform activity. Argentina enters the 2026 FIFA World Cup as reigning champions, having won the 2022 tournament in Qatar.
Ed. note: The campaign structure connects user engagement directly to tangible football rewards, a model increasingly common in crypto-sports partnerships.
Broader sports sponsorship strategy
This agreement extends Nexo’s portfolio of premium sports partnerships. The company serves as Official Crypto Partner of the Australian Open and Summer of Tennis, Official Digital Wealth Platform of the DP World Tour, and Official Partner of the Audi Revolut Formula 1 Team.
Nexo also holds partnerships with the ATP 500 Acapulco Open and other tennis events.
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Regional expansion and regulatory context
The AFA partnership supports Nexo’s strategic re-entry into regulated markets. In February 2026, Nexo resumed U.S. operations under a compliant framework, marking its first operational return to the country.
In Latin America, the acquisition of Buenbit provides Nexo with established infrastructure and local expertise. The company now operates a dedicated team in Buenos Aires to support regional growth.
Product availability varies by jurisdiction and remains subject to applicable laws and regulations. Fan experiences, ticket campaigns, and merchandise distribution are subject to availability and allocation rules.
About the organizations
Nexo is a digital assets wealth platform serving clients in over 199 jurisdictions. The platform offers savings products, crypto-backed loans, trading tools, and liquidity solutions. Since 2018, Nexo has processed over $403 billion in transactions and manages more than $8 billion in assets under management.
The Argentine Football Association, founded in 1893, governs football in Argentina and oversees the Albiceleste, a three-time FIFA World Cup champion.
For users interested in exploring Nexo’s services, you can sign up here.
Partnership significance in sports marketing
The AFA has pursued a commercial strategy focused on innovation and technology partnerships ahead of the 2026 World Cup. Recent agreements include collaborations with Deepcoin, Ant International, and Google Gemini.
Sports marketing agencies EMW Global and Druid Sport support the AFA’s international sponsorship efforts, with IMG handling exclusive representation in the Asia-Pacific region through 2026.
Nexo’s entry as a regional digital asset partner reflects growing institutional interest in football sponsorships from the crypto sector. The deal follows Nexo’s historic Australian Open partnership, its DP World Tour golf deal, and its Acapulco Tennis Open agreement.
(The concentration of crypto sponsorships in premium sports properties signals a maturation of the sector’s marketing approach).
Looking ahead to the 2026 FIFA World Cup
The tournament will be hosted across North American venues, with Argentina defending its title. Nexo’s campaign activations are designed to engage fans throughout the competition window, leveraging the global visibility of the Argentine squad.
The partnership does not include financial services integration with the AFA or player compensation arrangements. All promotional activities comply with FIFA sponsorship guidelines and regional advertising regulations.
Media inquiries regarding the partnership should be directed to Nexo Communications Team at communications@nexo.com or the AFA Marketing Team at marketing@afa.org.ar.
