Prediction market platform Polymarket has partnered with data analytics firm Kaito to launch “attention markets,” allowing users to bet on shifts in online focus and sentiment. The feature, confirmed by Kaito via social media, uses data from major platforms like X, TikTok, Instagram, and YouTube to measure mindshare. Dozens of these markets will launch in early March, starting with cryptocurrency before expanding to sectors like AI, finance, and geopolitics.
Polymarket has partnered with Kaito to expand a feature allowing users to bet on the shifting focus of online discussions and sentiment. The companies confirmed the feature’s launch and shared product details.
The attention markets measure mindshare and sentiment based on data from X, TikTok, Instagram, and YouTube. “We collect the data from X, TikTok, Instagram, and YouTube to measure the shifting focus of the discussions happening on the platforms,” stated Yu Hu, CEO of Kaito.
Polymarket intends to roll out dozens of attention market products in early March. The company aims to expand to thousands of markets by year’s end, according to Thibault, head of crypto at Polymarket.
The rollout will begin within the cryptocurrency segment. Kaito announced planned expansion to other sectors including AI, finance, entertainment, sports, and geopolitics as demand grows.
Hu suggested the combined data from Kaito and trading activity on Polymarket may provide a clearer reading of public sentiment. He noted that shifting online attention requires real-time analytics to capture broader trends.
Trading activity demonstrates significant growth for prediction markets. Polymarket reported January volume of $7.66 billion, an increase from December’s $5.31 billion.
Rival platform Kalshi also posted strong gains with $9.55 billion in January trading volume. Kaito said prediction markets are reaching a wider audience and measurable attention offers a new way to gauge narratives.
The company will roll out the new markets in phases throughout the year. Kaito said attention data will become a larger part of its overall product offerings.
The KAITO token was trading at about $0.31 on Tuesday. TradingView data showed the token was down 3.78% on the day as the market moved erratically.
