Brand research firm MBLM’s 2026 crypto ranking reveals a shift in how brands are valued, placing Ripple fourth based on emotional user connection. The study, which prioritizes trust and perceived utility over financial metrics, shows Ripple surpassing both Bitcoin and Ethereum in its findings.
Ripple has secured fourth place in the crypto brand intimacy ranking released by global brand-intimacy research firm MBLM. The placement surpasses Bitcoin and Ethereum, which ranked sixth and tenth, respectively.
The study’s model prioritizes emotional engagement, tracking metrics like trust and perceived utility rather than market capitalization. “The ranking highlights how user perception increasingly shapes competitive positioning within the digital asset landscape,” according to the findings.
Only Solana, Polkadot, and Tether ranked higher than Ripple in the 2026 assessment. Ripple‘s strong performance is linked to its enterprise-focused blockchain solutions and messaging around reliability.
Its regulatory progress, including a recently obtained Electronic Money Institution license in the United Kingdom, contributes to user confidence. Institutional partnerships further reinforce its identity as a provider of practical financial applications.
The XRP Ledger itself achieved the eleventh position in the same ranking, surpassing major crypto companies like Binance and Coinbase. This shows the ledger’s growing visibility and emotional connection distinct from the Ripple brand.
Perception of the ledger is influenced by its design for efficient payments and strong community support. That support was notably demonstrated during Ripple‘s protracted legal battle with regulators.
