Ryan Cohen, CEO of GameStop, outlined a bold plan to remake the company in a recent interview. He said he plans to grow the firm from about $11 billion to more than $100 billion by pursuing a large acquisition.
Cohen said the target would likely be a publicly traded company in the consumer or retail space. The move marks a shift away from the meme-driven rallies that defined the stock in the early 2020s.
Ryan Cohen warned of high stakes for any deal and framed the outcome starkly. “It’s ultimately either going to be genius or totally, totally foolish.”
He has continued buying GameStop shares and now holds just over 9 percent, the largest individual stake. The company’s board adjusted his compensation earlier this month to incentivize market value and profit growth.
Part of Cohen’s award begins vesting if the company hits a $20 billion market value and $2 billion in EBITDA. To receive the full award, the market value must reach $100 billion and EBITDA must hit $10 billion (Ed. note: those targets represent a dramatic increase from current levels).
Shares cooled below $35 since January 2025 and fell further after the company pursued crypto last March. GME rose 4 percent on Friday and is up more than 14 percent year-to-date.
