Global trading platform eToro has agreed to acquire self-custodial crypto wallet provider Zengo for approximately $70 million, according to reports. The deal is intended to deepen eToro’s on-chain product offerings, including in areas like tokenized assets and yield products. At the Paris Blockchain Week, eToro’s CEO also reiterated his long-term Bitcoin price target of $250,000, a view shared by some other prominent industry figures.
eToro announced an agreement to acquire self-custodial crypto wallet provider Zengo, expanding the trading platform’s onchain capabilities. The acquisition will integrate Zengo’s wallet technology to broaden offerings in tokenized assets, prediction markets, perpetuals, and yield products according to the company.
Bloomberg reported the transaction is valued at about $70 million, paid mostly in cash. eToro CEO Yoni Assia stated the move aligns with efforts to attract a more crypto-native user base and expand beyond regulated brokerage products.
Crypto activities are a major revenue source for the platform, which reported total revenue and income of $13.8 billion in 2025. Revenue from crypto assets specifically accounted for $12.98 billion of that total figure.
During a fireside chat at Paris Blockchain Week, Assia shared his Bitcoin price outlook. He expects the current market slowdown to last another quarter before Bitcoin enters a new accumulation phase.
“Bitcoin is on the path eventually to $250,000, $500,000 and beyond,” Assia said. His $250,000 target follows similar calls from BitMEX co-founder Arthur Hayes and author Robert Kiyosaki.
Other large companies remain divided on Bitcoin’s trajectory for the rest of the year. Galaxy Digital urged investor caution, describing the year ahead as “too chaotic to predict” due to events like the US midterm elections.
A rally to $250,000 would require Bitcoin’s price to increase roughly 3.3-fold, implying a $5 trillion market capitalization. According to market data, this would make Bitcoin the world’s second-largest asset after gold, rising from its current 12th position.
