X is in discussions to use stablecoins, such as Circle’s USDC, for creator payments as it transitions from its Revenue Sharing program to a new Original Content Rewards system. The talks could change how millions of dollars in creator rewards are delivered. The new rewards program pays eligible creators based on qualified impressions from Premium users. Existing participants can earn through early September, with new payouts potentially using stablecoins from late September. X’s interest follows broader financial ambitions, including its X Money wallet, which currently operates in dollars but does not support crypto. Stablecoins hold a combined market value of over $300 billion.
X is exploring stablecoin payments for content creators as it replaces its long-running Revenue Sharing program with a new rewards system. The talks could put USDC at the center of creator payouts just as X expands its broader payments offering.
X is discussing the use of stablecoins such as Circle’s USDC to pay royalties to influential users for their content. The conversations are still ongoing, according to a person familiar with the plans.
The company recently announced it is ending new enrollment for its Revenue Sharing program and introducing the Original Content Rewards Program. Under the new system, eligible creators earn money from qualified impressions generated by their original content.
Those impressions must come from Premium users on the Home Timeline, with at least half of the post visible. Creators need at least 500 verified followers and 500,000 Home Timeline impressions from verified users during the previous 90 days.
Existing Revenue Sharing participants can continue earning through September 7. X plans to begin allowing such users to apply for Original Content Rewards from September 8, with their first payment scheduled for September 25.
Stablecoins now carry a combined market value of over $300 billion. They are already used by businesses to move money across borders faster and more cheaply than traditional banking rails.
X’s interest in fiat-pegged digital assets for creator pay follows Elon Musk’s broader financial ambitions for the platform. In March, he confirmed that X Money, the app’s in-house payment product, would open to early public access.
The product currently works as a dollar-based wallet, letting eligible users hold balances and send free instant transfers. However, it does not yet support crypto or stablecoins, despite heavy speculation before its launch.
Some of Musk’s other companies have leaned on the technology before, including SpaceX, which reportedly collects cross-border payments from Starlink customers in emerging markets using stablecoins. This precedent makes X’s interest less of a surprise.
